E-Book:

Competitive advantages for agencies

Digital participant management is changing the industry

What to expect

How can competitive advantages for event and full-service agencies be generated with the help of digital and data-intelligent participant management? The big trend is "data integration", because only by integrating the different points of the participant's journey can the actual value of the participant's data be raised and used. Processes and systems must grow together. Only then is personalization, automation and flexibility within the agency possible.

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