Targeted personalisation: all the advantages at a glance
Benefits of a personalised attendee journey

It saves time:
Thanks to a personalised agenda, participants automatically receive suggestions about program items or people that are relevant to them.
With personalised booking forms, everything is already pre-filled and just needs to be confirmed.

Convenience:
All participants receive all the relevant information exactly when they need it - whether it's access data for the start of the event, push notifications in the app or suggested matches.

Optimal personal benefit:
Only a well-prepared visit to an event really achieves the desired result. A personalised agenda improves how participants benefit individually from your event and how satisfied they are.
Advantages for you as an organizer

More bookings:
You can significantly increase your booking rate through the use of promotional codes or personalised booking paths. Create individual booking paths for each target group (VIPs, employees, exhibitors, the press, etc.) that only contain relevant booking options and questions.

Lower no-show rate:
By providing personalised content instead of generic statements and information, your participants will better feel the benefit of your event. This will also motivate them to really want to attend your event.

More repeat participants:
At follow-up events, use the valuable information from your participants' history to enable personalised communication with them, through the use of tailor-made content and products right from the start.

Requirements for effective personalisation
The linchpin of effective personalisation is data from your participants. This either already exists in your contact database or is generated through interactions along the participant journey.
Seamless data transfer within doo enables you to use data along the entire participant journey, from registration and email communication, through to match marketing.
Personalised participant journeys from the first invitation campaign to check-in on site.
Offer your potential customers clear added value and good service, not leaving the success of your event to chance.
Whether it's personalised email communication or booking paths, there are many personalisation options.
Registration and e-tickets
Pre-filled registration forms
Target group-specific registration paths
A booking portal for participants
E-tickets as well as wallet and calendar entries with unique content
Participant profiles in apps
Personal agendas (updated daily)
Personalised booking paths
E-Mail Manager
Dynamic placeholder fields
Target group-specific content
Matchmaking
Personalised contact suggestions
Professional exchange between participants