E-Book: Digital Trends for Event Agencies 2020

Four digital trends that are changing the agency landscape

What to expect

The keyword in 2020 is competitive pressure! Event agencies face numerous challenges. Because their clients are changing their requirements in order to meet the increasing competitive pressure. What can agencies do in this environment to maintain or even expand market positions? How can existing customers be retained and new customers acquired at the same time? Due to the high number of competitors, event agencies have to be creative and break new ground. This is the only way you can continue to exist in the future and convince your customers. A precise analysis of the strategy of leading event agencies in Germany reveals four key trends. This is how the change in demand is being reacted to today: