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E-Book: CRM-Integration at events

At events you learn a lot about your participants. Each individual data point is not worth much. Only integration enables real competitive advantages.
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What to expect

Events are a popular marketing tool. Numerous companies are investing in this channel, which is why the competitive pressure and thus the costs are increasing. This quickly leads to a negative return on investment. How can this development be counteracted? How do you stand out from competing events in the future?

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