{"id":10171,"date":"2017-06-06T08:29:17","date_gmt":"2017-06-06T07:29:17","guid":{"rendered":"https:\/\/blog.doo.net\/?p=10171"},"modified":"2017-06-06T08:29:17","modified_gmt":"2017-06-06T07:29:17","slug":"weekly-event-news-event-controlling-hotspots-coca-cola","status":"publish","type":"post","link":"https:\/\/doo.net\/de\/knowhow\/2017\/06\/06\/weekly-event-news-event-controlling-hotspots-coca-cola\/","title":{"rendered":"Weekly Event News – Event-Controlling, Hotspots & Coca-Cola"},"content":{"rendered":"

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Die Event News vom 06. Juni 2017<\/h2>[\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″]

Die EU will in Zukunft \u00f6ffentliche Hotspots weiter ausbauen. Dies wirkt sich nat\u00fcrlich auch auf die Standortwahl nationaler und internationaler Veranstaltungen aus. Coca-Cola landet derweilen zum Start der Festivalsaison den Marketing-Coup des Jahres und funktioniert kurzerhand Flaschenetiketten zu Eintrittsb\u00e4ndchen um. Was sonst noch in der Event-Branche passiert ist und was man unter Event-Controlling versteht, das erfahren Sie in den Event News der Woche. <\/p>[\/vc_column][vc_column width=”1\/3″][vc_single_image image=”10170″ img_size=”large” add_caption=”yes” alignment=”center” onclick=”img_link_large” img_link_target=”_blank” css=”.vc_custom_1496400081124{margin-bottom: 15px !important;margin-left: 15px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator]

Themen der Eventbranche<\/h3>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\u25ba\u00a0Frankfurter Kongressmarkt laut Tagungs- und Kongress-Statistik 2016 weiter auf Wachstumskurs:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404161348{margin-top: -20px !important;}”]<\/p>\n

http:\/\/www.events-magazin.de\/frankfurter-kongressmarkt<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0Millennials buchen laut neuester Studie gar nicht so spontan:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404175347{margin-top: -20px !important;}”]<\/p>\n

https:\/\/www.ahgz.de\/studie-millennials<\/a><\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0Erste ZEUS EventTech Academy auf der IMEX 2017 wird zum vollen Erfolg:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404191674{margin-top: -20px !important;}”]<\/p>\n

http:\/\/www.events-magazin.de\/zeus-eventtech-academy<\/a><\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0Neue Studie zeigt, dass Marken zuk\u00fcnftig mehr in Veranstaltungen investieren werden:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404204882{margin-top: -20px !important;}”]<\/p>\n

https:\/\/www.bizbash.com\/brands-events<\/a><\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0Vereinigung Deutscher Veranstaltungs\u00adorganisatoren e. V. startet Arbeitsgruppe zum Thema Event-Controlling:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404220404{margin-top: -20px !important;}”]<\/p>\n

http:\/\/www.veranstaltungsplaner.de\/mastermind-arbeitsgruppe<\/a><\/span><\/p>\n

[\/vc_column_text][vc_btn title=”How to \u2026 Eventanalyse \u2013 das Beste aus Ihrer Veranstaltung herausholen” style=”outline” shape=”square” color=”orange” size=”lg” align=”center” i_icon_fontawesome=”fa fa-share” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fblog.doo.net%2F2016%2F12%2F08%2Feventanalyse%2F||target:%20_blank|” css=”.vc_custom_1496400308319{margin-top: 20px !important;margin-bottom: 50px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column]

Die neuesten Trends & Tools<\/h3>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\u25ba\u00a0Beeindruckendes Eventdesign – Transparente Raumarchitektur aus Draht:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404245925{margin-top: -20px !important;}”]<\/p>\n

https:\/\/www.eveosblog.de\/eventdesign-raumarchitektur<\/a><\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0Eventplaner legen gro\u00dfen Wert auf nachhaltiges Meeting-Management:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404280010{margin-top: -20px !important;}”]<\/p>\n

http:\/\/www.events-magazin.de\/nachhaltiges-meeting-management<\/a><\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0Wie die Entwicklung der Wirtschaft B2B-Veranstaltungen im Jahr 2017 beeinflusst:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404313282{margin-top: -20px !important;}”]<\/p>\n

http:\/\/www.pcmaconvene.org\/exhibition-industry-2017<\/a><\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0So sehen die Lern- und Meetingr\u00e4ume der Zukunft aus:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404345235{margin-top: -20px !important;}”]<\/p>\n

http:\/\/www.events-magazin.de\/meetingraeume-der-zukunft<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0EU will Hotspots an bis zu 8.000 Orten finanzieren:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404365630{margin-top: -20px !important;}”]<\/p>\n

http:\/\/www.zeit.de\/wlan-internet-zugang-eu<\/a><\/span><\/p>\n

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Entwicklungen im Eventmarketing<\/h3>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1496404381425{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n

\u25ba\u00a0Coca-Cola funktioniert Flaschenetiketten in Eintrittsb\u00e4nder f\u00fcr Festivals um:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404452352{margin-top: -20px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n

http:\/\/www.adweek.com\/coca-cola-wristbands<\/a><\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404391634{margin-bottom: 0px !important;}”]<\/p>\n

\u25ba\u00a0Kennzeichnung von Native Advertising – User fordern \u201eAnzeige\u201c oder \u201eGesponsert\u201c:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404465721{margin-top: -20px !important;margin-bottom: 0px !important;}”]<\/p>\n

https:\/\/onlinemarketing.de\/native-advertising<\/a> <\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0Multimedia Performance sorgt auf Marketing Events f\u00fcr mehr Raumtiefe:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404484890{margin-top: -20px !important;margin-bottom: 0px !important;}”]<\/p>\n

https:\/\/www.eveosblog.de\/multimedia-performance<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0Wie sich Pinterest in den Fokus der Marketer dr\u00e4ngt:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404496994{margin-top: -20px !important;margin-bottom: 0px !important;}”]<\/p>\n

https:\/\/onlinemarketing.de\/pinterest<\/a><\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

\u25ba\u00a0Snapchat vs. Instagram – Der Kampf um Veranstaltungen:<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1496404512428{margin-top: -20px !important;margin-bottom: 0px !important;}”]<\/p>\n

http:\/\/www.eventmanagerblog.com\/snapchat-instagram<\/a><\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=”How to \u2026 Instagram \u2013 7 Ideen, wie Sie Ihr Event ins Bild setzen” style=”outline” shape=”square” color=”orange” size=”lg” align=”center” i_icon_fontawesome=”fa fa-share” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fblog.doo.net%2F2017%2F04%2F20%2Finstagram-event%2F||target:%20_blank|” css=”.vc_custom_1496400276413{margin-top: 20px !important;margin-bottom: 50px !important;}”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Die EU will \u00f6ffentliche Hotspots weiter ausbauen und Coca-Cola landet den Marketing Coup des Jahres. Mehr dazu in den Event News der Woche!<\/p>\n","protected":false},"author":7,"featured_media":10170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[14,13],"class_list":["post-10171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-news","tag-event-management","tag-event-technologien-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/posts\/10171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/comments?post=10171"}],"version-history":[{"count":4,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/posts\/10171\/revisions"}],"predecessor-version":[{"id":10173,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/posts\/10171\/revisions\/10173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/media\/10170"}],"wp:attachment":[{"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/media?parent=10171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/categories?post=10171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/tags?post=10171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}