{"id":10044,"date":"2017-05-08T09:14:54","date_gmt":"2017-05-08T08:14:54","guid":{"rendered":"https:\/\/blog.doo.net\/?p=10044"},"modified":"2017-05-08T09:14:54","modified_gmt":"2017-05-08T08:14:54","slug":"weekly-event-news-eventbarometer-buchungsmaschine","status":"publish","type":"post","link":"https:\/\/doo.net\/de\/knowhow\/2017\/05\/08\/weekly-event-news-eventbarometer-buchungsmaschine\/","title":{"rendered":"Weekly Event News &#8211; Eventbarometer, Buchungsmaschine &#038; Content Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<h2 class=\"doo_h2_subheader\">Die Event News vom 08. Mai 2017<\/h2>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;]<p class=\"doo_text_block\">Die Messe Schweiz expandiert, die MICE-Branche digitalisiert &amp; das Eventbarometer 2016\/2017 verr\u00e4t, wie es um den deutschen Veranstaltungsmarkt steht. Begriffe, die in diesem Zusammenhang immer wieder fallen sind Virtual Reality, Augmented Reality, Mixed Reality &amp; 360\u00b0 Videos, doch was steckt da wirklich dahinter? Und wieso wird Content Marketing immer wichtiger? Und was ist jetzt eine Buchungsmaschine schon wieder? Finden Sie es heraus in unserer Zusammenfassung der wichtigsten Event News der Woche! <\/p>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;10045&#8243; img_size=&#8221;large&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;img_link_large&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;.vc_custom_1493991414116{margin-bottom: 15px !important;margin-left: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator]<h3 class=\"doo_h3_subheader\">Themen der Eventbranche<\/h3>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Meeting &amp; Eventbarometer 2016\/2017 &#8211; Weitere Internationalisierung des Deutschen Veranstaltungsmarktes:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992473967{margin-top: -20px !important;}&#8221;]<\/p>\n<p style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e2-c8da-2326-4e93c6756ec1\"><a href=\"http:\/\/verbaende.com\/verband-tagung\/tagungsnachrichten\/2017\/news_05_2017\/Meeting-EventBarometer-2016-2017.php\" target=\"_blank\">http:\/\/verbaende.com\/Meeting-EventBarometer-2016-2017<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Micelab:bodensee &#8211; micelab:experts erfolgreich \u00fcber die B\u00fchne gegangen:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992466798{margin-top: -20px !important;}&#8221;]<\/p>\n<p style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e2-f737-34b1-7eb6dc1f0aae\"><a href=\"http:\/\/www.events-magazin.de\/veranstaltungstipps\/zweites-lernmodul-micelabexperts-erfolgreich-ueber-die-buehne-gegangen\/\" target=\"_blank\">http:\/\/www.events-magazin.de\/micelabexperts<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Airbnb wirbt weiter um Gesch\u00e4ftsreisende:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992452780{margin-top: -20px !important;}&#8221;]<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e3-37ca-33fe-cda1ed482385\"><a href=\"https:\/\/www.ahgz.de\/news\/sharing-economy-airbnb-wirbt-weiter-um-geschaeftsreisende,200012239145.html\" target=\"_blank\">https:\/\/www.ahgz.de\/airbnb<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Die Flucht aus der Messefalle &#8211; Messe Schweiz expandiert in die USA:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992445856{margin-top: -20px !important;}&#8221;]<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e3-6ab0-2910-8ec47ed5872b\"><a href=\"https:\/\/www.aargauerzeitung.ch\/basel\/basel-stadt\/die-flucht-aus-der-messefalle-messe-schweiz-expandiert-in-die-usa-131288790\" target=\"_blank\">https:\/\/www.aargauerzeitung.ch\/messe-schweiz-expandiert-usa<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Logistische Meisterleistungen bei Gro\u00dfveranstaltungen im Estrel Congress Center Berlin:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992490442{margin-top: -20px !important;}&#8221;]<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e4-1c00-b42c-39de21c627ac\"><a href=\"http:\/\/www.events-magazin.de\/locations\/estrel-congress-center-logistische-meisterleistungen-bei-grossveranstaltungen\/\" target=\"_blank\">http:\/\/www.events-magazin.de\/estrel-congress-center<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<h3 class=\"doo_h3_subheader\">Die neuesten Trends &amp; Tools<\/h3>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Virtual Reality, Augmented Reality, Mixed Reality, 360\u00b0 Videos \u2013 Verwirrt?<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992512198{margin-top: -20px !important;}&#8221;]<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e4-5e9f-f9ca-4dd4042b6a91\"><a href=\"https:\/\/www.mobile-zeitgeist.com\/ar-vr-mr\/\" target=\"_blank\">https:\/\/www.mobile-zeitgeist.com\/ar-vr-mr\/<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Neue Studie entwirft \u201cHuman-Centered Meeting Design\u201d:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992528534{margin-top: -20px !important;}&#8221;]<\/p>\n<p style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e4-adbd-8568-e82fba56b267\"><a href=\"http:\/\/www.pcmaconvene.org\/plenary\/human-centered-meeting-design\" target=\"_blank\">http:\/\/www.pcmaconvene.org\/plenary\/human-centered-meeting-design<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Neue MICE Buchungsmaschine &#8211; Der n\u00e4chste Schritt bei der Digitalisierung des MICE-Gesch\u00e4fts:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992544631{margin-top: -20px !important;}&#8221;]<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e4-e9fd-e514-d2bd00c1809e\"><a href=\"http:\/\/www.events-magazin.de\/hotels\/lindner-geht-weiteren-schritt-bei-der-digitalisierung-des-mice-geschaefts\/\" target=\"_blank\">http:\/\/www.events-magazin.de\/digitalisierung-des-mice-geschaefts<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Conference Compass ver\u00f6ffentlicht spezielle App f\u00fcr Organisationen:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992572329{margin-top: -20px !important;}&#8221;]<\/p>\n<p style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e5-29d3-859c-d60d39e45ebe\"><a href=\"https:\/\/www.eventindustrynews.com\/conference-compass-launches-dedicated-mobile-app-associations\/\" target=\"_blank\">https:\/\/www.eventindustrynews.com\/conference-compass-mobile-app<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Wie werden Europas neue MedTech Richtlinien Kongresse beeinflussen?<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992589447{margin-top: -20px !important;}&#8221;]<\/p>\n<p style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e5-969c-27c6-04d94d65dbc2\"><a href=\"http:\/\/www.pcmaconvene.org\/features\/medical-meetings\/how-will-europes-new-medtech-guidelines-affect-your-meetings\/\" target=\"_blank\">http:\/\/www.pcmaconvene.org\/medtech-guidelines<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=&#8221;Was kann die perfekte Konferenz Software?&#8221; style=&#8221;outline&#8221; shape=&#8221;square&#8221; color=&#8221;orange&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-share&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fblog.doo.net%2F2017%2F03%2F07%2Fdie-perfekte-konferenz-software%2F||target:%20_blank|&#8221; css=&#8221;.vc_custom_1493389597901{margin-top: 20px !important;margin-bottom: 50px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<h3 class=\"doo_h3_subheader\">Entwicklungen im Eventmarketing<\/h3>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1493992293866{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221;]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Stories aus der Geisterstadt &#8211; Verschm\u00e4ht die Community das Facebook Feature?<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992611925{margin-top: -20px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221;]<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e5-e3a7-c1dc-23984fcc8b0d\"><a href=\"https:\/\/onlinemarketing.de\/news\/facebook-stories-geisterstadt\" target=\"_blank\">https:\/\/onlinemarketing.de\/facebook-stories<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992311804{margin-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Daten vs. Kreativit\u00e4t im Marketing &#8211; Unternehmensberatungen machen Agenturen zunehmend Konkurrenz:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992630823{margin-top: -20px !important;margin-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e6-2e09-bb25-6deaa7e3863b\"><a href=\"https:\/\/onlinemarketing.de\/news\/zukunft-marketing-agenturen-unternehmensberatung\" target=\"_blank\">https:\/\/onlinemarketing.de\/zukunft-marketing<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Live-Marketing als Bestandteil im Marketing-Mix:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992670687{margin-top: -20px !important;margin-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e6-d0b4-495b-431cf4f031c9\"><a href=\"https:\/\/www.deutsche-startups.de\/2017\/05\/04\/live-marketing-als-bestandteil-im-marketing-mix\/\" target=\"_blank\">https:\/\/www.deutsche-startups.de\/live-marketing<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Google und Facebook verschlingen global Budgets &#8211; \u00a0Wie sich digitale Werbegelder verlagern:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992651566{margin-top: -20px !important;margin-bottom: 0px !important;}&#8221;]<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e6-7a53-1285-6efed9d78d17\"><a href=\"https:\/\/onlinemarketing.de\/news\/google-facebook-verschlingen-global-die-budgets-digitale-werbegelder-verlagern?utm_source=feed&amp;utm_medium=reader\" target=\"_blank\">https:\/\/onlinemarketing.de\/digitale-werbegelder<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">\u25ba\u00a0Wachstum, Umsatz, Digital-Power &#8211; Die wichtigsten Zahlen zum Content Marketing-Markt in Deutschland:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1493992695735{margin-top: -20px !important;margin-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"padding-left: 30px;\"><span id=\"docs-internal-guid-a6d9280e-d8e7-31ac-3ed8-4369d7805589\"><a href=\"http:\/\/meedia.de\/2017\/05\/04\/wachstum-umsatz-digital-power-die-wichtigsten-zahlen-zum-content-marketing-markt-in-deutschland\/\" target=\"_blank\">http:\/\/meedia.de\/zahlen-zum-content-marketing-markt<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=&#8221;Guter Content, schlechter Content: So erreichen Sie Ihre Zielgruppe&#8221; style=&#8221;outline&#8221; shape=&#8221;square&#8221; color=&#8221;orange&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-share&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fblog.doo.net%2F2016%2F11%2F22%2Fguter-content-schlechter-content%2F||target:%20_blank|&#8221; css=&#8221;.vc_custom_1493992382287{margin-top: 20px !important;margin-bottom: 50px !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Die Messe Schweiz expandiert, die MICE-Branche digitalisiert &#038; das Eventbarometer visualisiert den Eventmarkt \u25ba Die Event News der Woche!<\/p>\n","protected":false},"author":3,"featured_media":10045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[14,13],"class_list":["post-10044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-news","tag-event-management","tag-event-technologien-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/posts\/10044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/comments?post=10044"}],"version-history":[{"count":2,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/posts\/10044\/revisions"}],"predecessor-version":[{"id":10047,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/posts\/10044\/revisions\/10047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/media\/10045"}],"wp:attachment":[{"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/media?parent=10044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/categories?post=10044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doo.net\/de\/knowhow\/wp-json\/wp\/v2\/tags?post=10044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}